Melissa Popp, Author at BrightLocal

Melissa Popp

VP of Content Strategy & Innovation

A little about Melissa

As the Friendly Neighborhood Content Strategist at RicketyRoo, Melissa Popp works with clients directly to create engaging and authoritative content that dominates local search results. Every client has a story – especially small and medium businesses. Melissa takes those stories and creates content that improves experience optimization and increases conversion goals.

Articles Published by Melissa

How to Do Service Area Page SEO for Local Search Visibility

Empowering Your Content Team with Tools and Technology

From Team to Process: Mastering Content Creation for Client Success

How to craft unique and helpful location pages + free checklist

Why E-A-T Inspires Local Content Creation