# Melissa Popp

VP of Content Strategy & Innovation

## A little about Melissa

As the Friendly Neighborhood Content Strategist at [RicketyRoo](https://ricketyroo.com/), Melissa Popp works with clients directly to create engaging and authoritative content that dominates local search results. Every client has a story – especially small and medium businesses. Melissa takes those stories and creates content that improves experience optimization and increases conversion goals.

## Articles Published by Melissa

### [How to Do Service Area Page SEO for Local Search Visibility](/content/learn/service-area-pages/index.html)

* Mar 27, 2025  
* 12 min read

### [Empowering Your Content Team with Tools and Technology](/content/learn/content-team-tools-and-technology/index.html)

* Oct 24, 2024  
* 15 min read

### [From Team to Process: Mastering Content Creation for Client Success](/content/learn/content-processes-agencies/index.html)

* Aug 29, 2024  
* 12 min read

### [How to craft unique and helpful location pages + free checklist](/content/learn/location-pages/index.html)

* Feb 16, 2023  
* 8 min read

### [Why E-A-T Inspires Local Content Creation](/content/learn/why-e-a-t-inspires-local-content-creation/index.html)

* May 26, 2022  
* 8 min read