Rosie Murphy

Content Marketer

A little about Rosie

Rosie is a freelance content marketer and founder of Cuckoo Content. She specialises in data-led storytelling and thought leadership, helping B2B innovators and SaaS brands turn insights into content that drives results. She was BrightLocal's research manager between 2017 and 2021, including the Local Consumer Review Survey. She also headed up the delivery of BrightLocal's set of free tools and the Agency Directory.

Articles Published by Rosie

6% of consumers “just click the top result”. So what wins over the other 94%?

Research Jul 15, 2026 10 min read

Google is #1 for local search, but three-quarters use more than one channel

Research Jul 9, 2026 8 min read

You have less than 30 minutes to win a customer. Here’s what the data says.

Research Jun 24, 2026 8 min read

Nearly Half of Consumers are Asking AI for Business Recommendations

Research Mar 10, 2026 10 min read

Consumers Want Real World Accountability for Fake Reviews: 2026 Survey Insights

News Feb 25, 2026 7 min read

Local Consumer Review Survey 2026: Star Ratings Keep Rising, Old Reviews Don’t Cut It

Research Feb 11, 2026 28 min read

5 Ways for SMBs to Strengthen Reviews in 2026

News Feb 11, 2026 3 min read

5 Review Management Tactics for Agency Success in 2026

News Feb 11, 2026 3 min read

How to Repurpose Reviews Across Marketing Channels

Learn Nov 25, 2025 8 min read

Can local businesses use review schema? Google’s rules explained

Learn Oct 14, 2025 7 min read