Local Rank Tracker Tool - Check Local Rankings with Pinpoint Accuracy
LOCAL RANK TRACKER TOOL
Keep a pulse on your performance
Rankings shouldn’t be a guessing game. To grow, you need a clear, daily view of how customers find you on Google and Bing.
Local Rank Tracker goes beyond simple lists to show you exactly where you stand on desktop, mobile, and Maps. It’s the easiest way to see your visibility in real-time, so you can turn more searchers into customers.
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Why Local Rank Tracker is your perfect partner
Here’s how the Local Rank Tracker keeps you moving forward:
01
Local Map Pack
Track your Google Business Profile specifically in those coveted top three map spots that drive the most calls. And, keep an eye on your local organic rankings across Google and Bing.
02
Mobile vs Desktop
See how your rankings differ when customers are on the move versus at their desks, so you can optimize for both.
03
Eye spy a competitor
Keep an eye on your top rivals so you can see when they’re gaining ground and how to take it back.
LOCAL SEARCH GRID
Want to put your rankings on the map? Try Local Search Grid for deeper insights.
Local rankings change from one street to the next. While Rank Tracker monitors your average position, Grid shows your ranking across the entire neighborhood. With Local Search Grid you can stop guessing based on a single location and see the full picture.
Make sure customers can find you — Uncover blind spots in locations’ rankings
Discover your competitors — Identify your nearby competitors, and learn how to outrank them
See monthly progress — Track progress in a easy-to-understand view
“I use Local Rank Tracker on a daily basis for all of my local clients… the ability to dig down into specific towns and cities means you get accurate search volumes, accurate ranking data, and can give clients a much better idea of how visible they are in their local area.”
— Levi Williams-Clucas, Search Engine Optimization Manager, Hello Earth
“BrightLocal is one of the best internet marketing tools out there. We have been using the Local Rank Tracker for about a year now. It is fast, accurate, and produces excellent reports.”
— Colan Nielsen, Sterling Sky
“BrightLocal’s rankings reports and roll-up reports have been huge time-savers for our team. They have allowed us to better serve our clients. We can see at a glance which of our clients are ranking well and which ones need more attention.”
— Licia Hardy, Vortala Digital
Frequently asked questions
We’ve gathered the most common questions our community asks to help you move forward with total confidence. If your question isn’t there, we’re only a message away.
What exactly is a Local Rank Tracker?
It’s exactly what it sounds like! A rank tracker lets you monitor the rankings of selected keywords in search engine results, based on location, across a period of time.
Not sure what local keywords are right for you? Check our guide to local keyword research.
How do I track local rankings?
Tracking local rankings is as simple as setting up a Local Rank Tracker report in BrightLocal. If you want to track your rankings yourself, without a tool, you’ll need to do this manually, which can be incredibly time-consuming and hard to do.
Local Rank Tracker allows you to monitor the rankings of 100 different keywords based on up-to-date rankings directly from Google Search and Google Maps.
What is local SEO, and why does my business need it?
Local SEO is simply the process of making sure your business shows up when local customers search for your services online. It involves optimizing your website, your Google Business Profile, and your customer reviews so Google knows exactly where you are and what you do.
Think of it as your digital storefront; if it’s easy to find, more customers will walk through your door.
New to this? Check out our What is local SEO? guide for a simple breakdown.
Can I see how I’m doing compared to my competitors?
You sure can. In fact, we think it’s one of the best ways to stay ahead. You can add up to four of your top local rivals to any Local Rank Tracker report. We’ll show your rankings side-by-side with theirs, so you can easily spot if a competitor is climbing or if there’s a ranking gap you can swoop in and fill.
Will my rankings look different on a phone vs. a computer?
Great question, and the answer is usually yes!
Because people on their phones are often on the move, Google tends to prioritize results that are physically closest to them.
To give you the full story, Local Rank Tracker lets you toggle between Mobile and Desktop views. This way, you’ll know exactly what your customers see, whether they’re searching from their couch or while walking down the block.
Do you track Bing and Yahoo?
Yes to Bing! As for Yahoo, it actually uses Bing’s search technology under the hood. Because the results are so similar, we focus our energy on Bing to keep your reports fast, clean, and accurate.
How often are rankings updated?
Rankings are updated when the report runs. You can set your reports to run weekly or monthly on any day you choose.
Pro-tip: Keep an eye on the clock! Google recently updated its algorithm to favor businesses that are open now for many local searches. This means if your report runs at 2:00 AM while your doors are locked, your rankings might look a little different than they would during a busy Tuesday afternoon.
To get the most accurate real-world picture, we recommend scheduling your reports to run during your actual business hours.
How often will my reports update?
You have full control over your reporting schedule. You can set your report to run weekly or monthly on a specific day of your choosing. If you need a real-time update before a big meeting or after a major optimization, you can also manually re-run any report at any time.
Can I fully white-label my reports?
Absolutely. All paid plans allow you to remove BrightLocal branding and replace it with your own logo and colors.
Ready to track your way to the top?
Join over 15,000 marketers who trust BrightLocal to simplify their search for success.