Local SEO Software | Local SEO Tools | Try for Free - BrightLocal
LOCAL SEO TOOLS
The complete platform to monitor, audit, and improve local SEO
Save hours and make smarter decisions with BrightLocal.
YOUR COMPLETE TOOLKIT FOR LOCAL MARKETING
Track local rankings and audit local SEO
Track plan—from $31/mo
- Get a complete picture of your ranking performance
- Audit, track and improve every part of your local SEO profile
- Beat the competition with competitor benchmarking
- Pinpoint opportunities and where to focus your efforts
Manage and build business listings
Manage plan—from $40/mo
- Includes everything in the Track plan
- Build authority with Citation Builder
- Take full control of listings with our unique hybrid approach
- No renting your listings. No recurring fees. You own your listings, forever.
Grow and manage your online reputation
Grow plan—from $49/mo
- Includes everything in the Manage plan
- Create a constant flow of fantastic reviews
- Monitor your reviews across 80+ review sites
- Put your best reviews center stage
4.8 366 Reviews 4.6 228 Reviews 4.8 281 Reviews 4.6 752 Reviews
Local SEO tools to help you rank higher and grow your search visibility
Track local rankings
Audit citations
Audit local SEO
Integrate Google Business Profile Insights
Monitor and grow reviews
Report on multiple locations
Connect Google Analytics
White-label reports
Go beyond basic rank reporting
Track how your business ranks in Local Pack, Organic, and Map results in Google and Bing. Then find the best keyword opportunities to claim more local search visibility and get in front of your customers where they search.
Audit Google Business Profile and scope out the competition
Stop wondering why your rivals are beating you for Local Pack positions. See exactly where your Google Business Profile (GBP) is falling short, and where it needs work. Get competitor insights into the most important factors affecting your local rankings.
Get the real-world picture of local rankings
Monitor how much search visibility you’re really claiming for your most important keywords on Google Maps. Then uncover the businesses you’re actually competing against and get the insights to help you outrank them.
Know what’s holding you back from ranking higher
Take the guesswork out of your growth. We dive deep into 300+ data points to find the simple fixes you need to focus on. Then, our AI Insights give you a friendly nudge in the right direction, telling you exactly what to do next.
Audit and track local citations
Quickly scan your citation profile to identify key citation sites you’re missing, NAP inaccuracies, and sites where your competitors are listed, and you aren’t.
Generate and manage reviews with ease
Cover every part of review management in one place. Generate new reviews, manage them across 80+ review sites, and build social proof that attracts new customers.
Try BrightLocal free for 14 days
All features. Unlimited access. No card required.
INTRODUCING THE POWER OF AI
All-new AI Insights
SEE HOW WE COMPARE
The most complete and cost-effective platform to tackle local SEO
From just $7.48 per location per month!
(Based on tracking 50 locations on an annual subscription to our Grow plan)
| Feature | BrightLocal | Moz Local | Yext | Whitespark |
|---|---|---|---|---|
| Rank tracking | Yes | Yes | Yes | Yes |
| Geo rankings | Yes | Yes | Yes | Yes |
| Citation monitoring | Yes | Yes | Yes | Yes |
| GBP auditing | Yes | Yes | Yes | Yes |
| On-site SEO auditing | Yes | Yes | Yes | Yes |
| Review monitoring | Yes | Yes | Yes | Yes |
| Review generation | Yes | Yes | Yes | Yes |
| GBP Insights data | Yes | Yes | Yes | Yes |
| Google Analytics data | Yes | Yes | Yes | Yes |
| Link audit/tracking | Yes | Yes | Yes | Yes |
| White-label reporting | Yes | Yes | Yes | Yes |
Try BrightLocal free for 14 days
All features. Unlimited access. No card required.
HEAR WHAT OUR CUSTOMERS SAY
Don’t just take our word for it…
“If you want to save time and save money, then BrightLocal must be part of your local SEO toolkit.”
Susan Hallam MBE
Managing Director, Hallam Internet
“I would and do recommend BrightLocal as a strong tool for anyone serious about local search.”
Casey Marez
Founder and CEO, Juris Digital
“BrightLocal is one of the best tools out there… It's fast, accurate, and produces excellent reports.”
Colan Nielsen
VP of Local Search, Sterling Sky
Why choose BrightLocal?
BrightLocal brings listings, reviews, and rank tracking together in a single dashboard, so you can manage your local SEO with ease.
- 100% focused on local search: We’re dedicated to giving you a head start in local search that you just won’t find anywhere else.
- Real people, real help: No scripts, just genuine support from real people who care about your success as much as you do.
- Cost-effective and scalable: Starting at just $31 a month, BrightLocal is built to be a friendly fit for your budget.
- Take back countless hours: Find the answers quickly and with more confidence, letting the reports and audits do all the hard work for you.
4.8 366 Reviews 4.6 228 Reviews 4.8 281 Reviews
Frequently asked questions
We’ve gathered the most common questions our community asks to help you move forward with total confidence. If your question isn’t there, we’re only a message away.
What is local SEO?
Local SEO is a version of search engine optimization (SEO) that focuses on helping local businesses improve their visibility in Google and other search engines. It allows small businesses or companies with multiple locations to claim valuable space on search engine results pages.
Check our ‘What is local SEO‘ or learn more in our Local SEO Handbook.
Do I need a different tool for local SEO?
While there are many tools that can help you with your overall SEO, we’d strongly advise a specialized tool to help you with your local SEO. Our own set of local SEO tools has been custom-made to help you with problems specific to local SEO.
Each of our tools, from Local Search Grid to our listings management solution, has been designed by experts in local search. When you opt for a local SEO specialist tool, you’ll also gain access to our knowledge support team, too.
Can you do local SEO yourself?
Absolutely! We believe that anyone can do local SEO themselves. We offer a platform of local SEO tools that can be used by anyone, and in addition to our tools, we provide unparalleled learning resources to help you master local SEO.
You can sign up to the BrightLocal Academy or access our learning content, which covers everything about local SEO, local citations, online reviews, and the all-important Google Business Profile.
Not everyone has the time or resources to manage local SEO in-house, though. BrightLocal offers cost-effective local SEO services that drive growth for local SEO agencies, consultants, and small businesses.
How much does local SEO cost?
Your three main expenses for local SEO will likely fall into: a local search agency or expert, local SEO tools, and local citation building service.
Our own local SEO tools are competitively priced, starting at $31 per month. Check out our pricing page for more details.
Are there any free local SEO tools?
At BrightLocal, we have our own suite of free local SEO tools to help you get started. Check your local search results, generate Google Review links, and monitor the local algorithm with BrightLocal.
You can also sign-up to try the full BrightLocal platform free, for 14 days.
Join thousands of happy customers using BrightLocal
Whether you want to master local SEO yourself or have us handle the heavy lifting, we’re here to help you grow your business.